Let’s get real about digital marketing experts and their BS marketing
Campaign Del Mar founder and marketing strategist Mia Fileman looks at how legitimate marketers can cut through the noise of so-called ‘experts’.
You’ve seen their ads pop up with their outrageous promises and rags to riches narratives. ‘Stop trading time for money and scale your business to seven figures’. ‘1-hour marketing strategy’. ‘Earn seven figures working 10 hours a week’. ‘Sell high-end courses on autopilot’. ‘How to make seven figures from a $27 offer’. They would be laughable, were it not for the fact that small business owners and entrepreneurs have bought into these false promises and sham marketing — and have been left wanting.
It’s not possible to buy a marketing strategy for your business off the shelf. A cookie-cutter template like the “one-hour marketing strategy” or the “content marketing bundle” can not consider individual budget or skills, address the needs of your customer, or understand your industry and its trends and challenges. And that’s why these are not strategies.
But wait, there’s more. The $27 bundle is a tripwire. Its sole purpose is to put you in their funnel and it is an aggressive one. Daily emails, upsells galore, and three months later you’ve spent far more than the $27 that you were initially hooked by, with nothing to show for it. Shitty templates lead to shitty marketing.
