‘Let’s Melbourne Again’: Brands and agencies band together for campaign as restrictions ease

With Melbourne’s lockdown restrictions finally starting to ease, an array of brands and media outlets have banded together to reinvigorate the city and build confidence amongst residents to leave their homes and help the economy recover.

Clemenger BBDO Melbourne, PHD and OMD are the agency forces behind the initiative, which has brought on board brands including Coles, AFL, Myer, McDonald’s and ANZ. Over the coming weeks, each business will launch a range of activities set to spark activity in the city once more.

Launching ‘Let’s Melbourne Again’ is a campaign film created by a number of Melbourne-based filmmakers and photographers filming themselves getting ready to emerge from lockdown in their homes. The collection of footage was then curated by director Glendyn Ivin.