Industry generated $31.2m in social impact for FY20: UnLtd report

The latest report from the industry’s social purpose organisation, UnLtd, has found that the social impact value generated by the media, marketing and creative industry rose 138% in FY20.

Despite the impact of COVID-19 on ad spend and the industry, $31.2m was generated to support children and young people at risk.

UnLtd’s FY20 social impact

The total of $31.2m includes monetary donations as well as media inventory donations and skilled and unskilled volunteering.

200 companies and 8,120 individual supporters across the industry got behind UnLtd’s work over the course of FY20, which included corporate social responsibility programs, project partnerships, media donations, volunteering and events.

A total of 59 virtual and physical events were held over the year, with 1,800 attendees taking part.

UnLtd CEO Chris Freel said it was excellent to see the industry come together in tough times.

“The last FY was one of the most challenging ones our industry has seen. But it was so encouraging to see how even in the face of adversity, our industry came together like never before to help those less fortunate,” Freel said.

“When the pandemic hit, we saw a 50% increase in offers to help and volunteer and many of our corporate partnerships also kicked into higher gear as we rallied together to support our charity partners through this time.”


UnLtd: Logo

Successful initiatives in 2020 included 35 companies coming together to support the Dolly’s Dream campaign, taking a stand against bullying, and raising $7.6m.

UnLtd also worked with Mentally Healthy, Never Not Creative, and on other initiatives focused on giving back to the industry.

“We’ve recently restarted our physical events again and it’s been fantastic to bring the industry together again in person to have some fun, healthy competition and to raise important funds for children at risk,” Freel said.

“It’s been a rubbish year for many but we should all feel proud of the incredible impact our industry has generated working together.

“Whether you’ve used your skills for good, participated in our events, donated media inventory or helped us raise awareness, we want to say thank you.”

Missing School is one of UnLtd’s charity partners, and its co-founder and CEO, Megan Gilmour, said the connection provides critical support.

“This support goes beyond bountiful pro bono partnerships and funding, to the kind of moral support that helps us rise to our mission to change the course of these kids’ lives. And that’s immeasurable,” she said.


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