Levande aims to break stereotypes in first work from 303 Mullenlowe Sydney

June 6, 2025 11:17

Levande is attempting to break stereotypes about retirement living, reframing the next stage of life for people in a new national campaign via recently-appointed creative partner 303 Mullenlowe Sydney.

Called ‘Everyday Exceptional’, the campaign delves into the community and daily contentment on offer at Levande’s retirement homes.

It is underpinned by research from marketing consultancy Wingmaven. It also taps into other recent research from the Gen Seen Report, which found that nearly half of all Australians over the age of 70 said their happiest times came after 50. Levande wanted to showcase that in the work, by creating this new mantra of the ‘Everyday Exceptional’.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.