‘Wingmaven is a game changer’: The rise of the ‘coach-sultancy’

February 12, 2025 10:18

Are ‘coach-sultancies’ the next big thing? These seasoned ex-marketers sure think so.

For businesses in Australia and New Zealand, Wingmaven says their ‘coach-sultancy’ acts as an extension of marketing teams – providing support in a unique way.

Founded by marketing leaders Jenn ten Seldam and Laura Wilson – whose combined experience spans NAB, Seek, Xero, and RACV – Wingmaven was created to solve a perennial marketing need: doing more, with less.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.