Lexer partners with Cotton On Group to enhance customer experience strategy

Andrew Banks

June 15, 2022 10:15

Melbourne-founded customer data experience platform (CDXP), Lexer signs on Cotton On Group, one of Australia’s largest fashion and lifestyle retailers.

Lexer confirmed they have been selected as the CDXP partner for Cotton On Group’s eCommerce site across nine different regions and for all eight brands within the Group.

Brendan Sweeney – Cotton On Group – general manager eCommerce

Cotton On Group includes the brands Cotton On, Cotton On Kids, Cotton On Body, Rubi, Typo, Factorie, Supre, and Ceres Life.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

Topics