Lexus LC ad outlawed for promoting ‘illegal’ and ‘dangerous’ activity
The ad watchdog has banned a Lexus advertisement promoting its LC 500 model for depicting “illegal” and “dangerous” road behaviours including speeding and rapid acceleration.
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First they crashed the Ferrari that was the agency.
Now this.
Next Mr Confidence will drive off a cliff.
One can only hope…
What a pathetic comment…
The ad watchdog is the most conservative, social justice warrior, nanny state body that exists in Australia. I am getting sick and tired of non-issues that are just part of every day life being taken down because they happen to be in an ad. Is really is quite sad and a complete joke.
Firstly when was “behavior” allowed to have a plural? And secondly if they ban this ad, then Top Gear is buggered!
… and of course (my error) it should be “Behaviour” …
David, many etymologists consider ‘behaviour’ to be a countable noun.
For example, “the zoologists were allowed into the enclosures in the zoo to more closely study the behaviours of the animals”. It is pluralised here so as to confirm that not all animals behave the same way, therefore there are multiple behaviours.
But don’t get me started on “Firstly”. Is it first, or something that is ‘like first’.
Also, the phrase “it had no regard to the fact that speed and motor vehicles kills people” is very poorly worded. That’s odd, because I’ve driven a race car at 170 km/h. Apparently I was killed.
That’s funny. I have driven race cars at 240Kph + and am still alive too. Maybe we should apply for a Govt grant to investigate why. Over 5 years research at least needed I reckon …
I agree with Matt
The original (now banned) ad was better. It was harmless fun and causal link to road deaths seems pretty fanciful with me.
So…..
* Young people are going to be rushing out to buy this $200K car…?!
* Rapidly accelerating from 78 to 87 kph in a straight line on asphalt rd is dangerous…? None of would countenance, let alone attempt that when accelerating from a 70 zone to a 90 or 100 zone…?!
* the ASB is now going to ban all those ute and 4WD ads, the majority of which have dust, mud or stones – sometimes all of those – being kicked up…?1
The car is pitched against BMW Ms, Merc. AMGs and the like, all of which anyone interested in performance cars [which they all are, and which all accelerate very fast, which they’re designed to safely do], is and are about acceleration, safe speed [highest inbuilt safety standards], handling performance
Speed alone doesn’t kill. In the majority of cases, speed is just a contributing factor, because when you get almost-instantly stopped by something at above 60 kph, it tends to cause physical damage to driver and passenger
ASB: needs to be restrained and made to take a balanced look at its subjects and itself
LEXUS: stand up for yourself Kow-tow like that, and you’ll soon be having the authorities banning speeding in films, Block movies, etc.
The ad. I’ve seen a number of times From the first, I thought it was beaut to involve a viewer in a halo performance car that way. Still do. Well done to the creative and production crew, the Lexus marketing people!
The original (now banned) ad was better. It was harmless fun and causal link to road deaths seems pretty fanciful to me.
With the original ad, the only thing I was offended by was the string of cliches used to describe the car’s performance. Frankly, I expected more from Mr Patterson.