Lexus: the bold new feeling

Saatchi & Saatchi Sydney has released a new campaign for Lexus that targets the ‘trend-setting, technology-savvy, fast-moving, 35+ audience’.

Saatchi & Saatchi ECD Damon Stapleton said:“Let’s face it, we drive luxury cars because of how it makes us feel, so we thought it was important to find a way to share what driving a Lexus actually feels like.”


Saatchi & Saatchi
Executive Creative Director: Damon Stapleton
Creative Director: Steve Carlin
Creative team: Steve May/Nils Eberhardt
Executive Planning Director:  Jason Lonsdale
Planning team: Jonathan Daly/Bonnie MacTavish
Group Account Director: Jasmin Barnes
Account Director: Lizzy Bourke

Lexus Australia
Peter Evans
Yolande Waldock

TV Production: Radical Media
TV Director:  Christian Aeby
Digital:    The White Agency
Photography:   John Higginson


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