Lexus: the bold new feeling
Saatchi & Saatchi Sydney has released a new campaign for Lexus that targets the ‘trend-setting, technology-savvy, fast-moving, 35+ audience’.
Saatchi & Saatchi ECD Damon Stapleton said:“Let’s face it, we drive luxury cars because of how it makes us feel, so we thought it was important to find a way to share what driving a Lexus actually feels like.”
Credits:
Saatchi & Saatchi
Executive Creative Director: Damon Stapleton
Creative Director: Steve Carlin
Creative team: Steve May/Nils Eberhardt
Executive Planning Director: Jason Lonsdale
Planning team: Jonathan Daly/Bonnie MacTavish
Group Account Director: Jasmin Barnes
Account Director: Lizzy Bourke
Lexus Australia
Peter Evans
Yolande Waldock
Others
TV Production: Radical Media
TV Director: Christian Aeby
Digital: The White Agency
Photography: John Higginson
I love this song… The ad – no’sa much
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“We open on a Mermaid…”
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I’m on a horse…
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They should have watched Celebrity Apprentice. They might have learned something.
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not classy enough for a Lexus commercial
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