LG Electronics Australia launches ‘Life’s Good with Optimism’ campaign
LG Electronics Australia has officially launched a new campaign that celebrates positivity.
The announcement:
LG Electronics Australia has launched its latest ‘Life’s Good with Optimism’ campaign with a celebration at its new Australian offices in Parramatta, Sydney. Following the global campaign launch in August 2023, LG is redefining ‘Life’s Good’ by empowering individuals to find positivity and cherish the small moments in their everyday lives.
The recognisable ‘Life’s Good’ slogan was first coined by the local office in 1999 and has had a long history of resonating with both global and Australian audiences. The term ‘Life’s Good’ takes on new meaning in 2023 and the company aims to inspire and motivate the next generation of optimists to embrace life with bravery.
Particularly resonating with young Australians who bear the weight of worldly pressures while navigating their own identity, the ‘Life’s Good with Optimism’ campaign conveys an emotive message of support to a growing demographic of Gen Z consumers with substantial purchasing power.
“For us, Life’s Good is more than a slogan, it’s a brand promise that has guided everything we have done since we introduced it 24 years ago,” said Gemma Lemieux, marketing director at LG Electronics Australia. “Optimism is about finding the light when things are at their darkest and the idea of carrying this through troubling times is important to us as a brand.”
Globally, we are acutely focused on enhancing customer lives through transforming into a smart life solution company, with innovation at the core. Our message is about inspiring and encouraging people, especially young people, to approach life with an optimistic attitude, uplifting them and creating a meaningful influence in their lives during challenging times.”
We are redefining how people live and interact with technology, and all of this is guided by the enduring nature of the ‘Life’s Good’ philosophy.”
Source: LG-One Australia
