LG launches personalised movie trailer to push new ‘cinema TV’

LG has launched a digital campaign to promote its 3D cinema TV in which the consumer becomes the hero in a movie-style trailer.

LG – Your Digital Life from Publicis Mojo on Vimeo.

The campaign uses text and voice technology to turn Facebook status updates into audible dialogue in the film.

The agency behind the campaign was Publicis Mojo Sydney.


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