Liam Walsh leaves Facebook for Kenshoo as Lara Brownlow departs for LinkedIn
Walsh
Two senior Facebook executives are leaving the social media giant, with Liam Walsh set to join global marketing software company Kenshoo.
Kenshoo is a Facebook partner and strategic Preferred Marketing Developer (PMD) as it provides tools that assist advertisers to run marketing and advertising on the platform.
Walsh worked closely with the company in his role as PMD lead for the social network in Australia and Japan. He will join Kenshoo as vice president of sales, Australia and South East Asia later this month.
Also departing the social media company is Lara Brownlow, who will leave her job as national agency relationship manager at Facebook to join rival organisation LinkedIn.
Brownlow
Facebook declined to comment on Brownlow’s departure as she moves to a rival company after she spent two and a half years developing agency relationships at Facebook.
However Walsh’s move to Kenshoo is seen as a positive by the social media company.
Kiran Raghavan, Facebook’s head of APAC market development, PMD program, said: “Liam has been a driving force is establishing the PMD programme in both Australia and Japan. We are excited for his new opportunities and we look forward to working with him in the future as Kenshoo is an important PMD partner to Facebook.”
Walsh joined Facebook in May 2011 as agency director and was made ANZ lead for Facebook in February 2012 taking temporary charge of the company as it looked for a new local boss, before the appointment of Will Easton. Last April he was made PMD lead for Australia and Japan.
Liam is a smart operator, big loss for Facebook. His experience is a win for KENSHOO.
Wheels are starting to wobble at FB. The MASS story will only work for so long. The audience is decidedly c-grade. MySpace anyone
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Two very key people moving on. Congratulations Lara, a real win for Linkedin.
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How smart is Mr Walsh! Onya Liam
“Facebook has spread like an infectious disease but we are slowly becoming immune to its attractions, and the platform will be largely abandoned by 2017, say researchers at Princeton University
The forecast of Facebook’s impending doom was made by comparing the growth curve of epidemics to those of online social networks. Scientists argue that, like bubonic plague, Facebook will eventually die out.
The social network, which celebrates its 10th birthday on 4 February, has survived longer than rivals such as Myspace and Bebo, but the Princeton forecast says it will lose 80% of its peak user base within the next three years.”
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Facebook is still not working for marketers, as eloquently discussed in this piece
http://blogs.forrester.com/nat....._marketers
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Well done guys.
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Liam, congrats on the new gig.
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@Worked with Liam and @Bloz – guys, put your mind into gear before you open your mouth. The ridiculous Princeton study mixed correlation with causation by inferring a decline in Google searches would preempt a decline in Facebook users. On that logic Princeton would have no students by 2021. As for the Forrester research, well, its Forrester – always good for a headline, but not good when it comes to substance. Read the entire thread.
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wow, touched a sore point Richard Dirth? He who protests……
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Nice one Liam ! Now you can be paid by Kenshoo for selling their product !!!
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