Maxibon launches ‘Hangryman’ promotion with infomercial
Peters Ice Cream has unveiled a new campaign for its Maxibon which pastiches infomercials as it launches the ‘Hangryman’ portable esky.
Created by Leo Burnett Melbourne, the campaign introduces the idea of being hungry and angry at the same time, or hangry, and has introduced the portable esky, called the Hangryman, which straps to a man’s belt as a solution to the problem.
Head of marketing at Peters Ice Cream Emma-Jane Collins said: “We love how the agency has built on the snacking occasion by delivering a solution for anytime, anywhere consumption of Maxibon.
Only 85 people were needed to make this? That’s hard to believe.
Please tell me this is a ‘production’ brought to us by April Fool’s Day?
When an agency is really proud of something they list everyone.
When they’re are not, they don’t.
And it looks like the number is 23 people, not 85.
Does that help you?
Great. More cheap Australian advertising objectifying Australian women and reducing Australian men to ignorant, food-guzzling fools. How do you muck up an ICE CREAM ad that badly?!
April fools??
Great. Another cheap Australian ad objectifying Australian women and reducing Australian men to ignorant, food-guzzling fools. Seriously, how do you muck up an ad for ICE CREAM that badly?!
I think you missed this in your April Fools roundup?
Emma-Jane Collins, I salute you. This might be my all time favourite piece of marketing newspeak: “We love how the agency has built on the snacking occasion by delivering a solution for anytime, anywhere consumption of Maxibon.”
Does anyone actually eat an ice cream when they’re hungry? If they want men to eat it they should name it something that doesn’t sound like a tampon.
Oh dear
WHAT A WASTE