Liberal Party seeks expressions of interest from creative teams for Victorian election

The Victorian division of the Liberal Party of Australia has opened expressions of interest for a new creative team in the lead up to next state election.

The brief for advertisers and agencies is for a team that will “highlight the positive plans of the O’Brien Liberal National team” and the “damage being inflicted on the state by the current Government.”

The Liberal Party is seeking a creative team for the Victorian election

The election is due in November 2022. Victoria is led by Labor Premier Daniel Andrews, whilst the current opposition leader is Michael O’Brien.

Interested parties must submit their credentials and a brief statement explaining why they are the right partner for the project by December 4. The process will then move to a pitch.

The creative team must have an understanding of political advertising and be able to tolerate the high-pressure campaign environment. The Liberal Party is open to working with a new agency or hybrid team.

The announcement described previous creative partners as “outstanding advertising professionals”.

Expression of interest can be sent to the state director, Sam McQuestin, at


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