The Victorian division of the Liberal Party of Australia has opened expressions of interest for a new creative team in the lead up to next state election.
The brief for advertisers and agencies is for a team that will “highlight the positive plans of the O’Brien Liberal National team” and the “damage being inflicted on the state by the current Government.”
The Liberal Party is seeking a creative team for the Victorian election
The election is due in November 2022. Victoria is led by Labor Premier Daniel Andrews, whilst the current opposition leader is Michael O’Brien.
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Interested parties must submit their credentials and a brief statement explaining why they are the right partner for the project by December 4. The process will then move to a pitch.
The creative team must have an understanding of political advertising and be able to tolerate the high-pressure campaign environment. The Liberal Party is open to working with a new agency or hybrid team.
The announcement described previous creative partners as “outstanding advertising professionals”.
Expression of interest can be sent to the state director, Sam McQuestin, at sam.mcquestin@vic.liberal.org.au.