Libra ad wins the online lads’ vote
While Mumbrella has not been a fan of the new ad for Libra Invisibles by Clemenger BBDO, it’s fair to say that a portion of the video viewing public is.
Since we uploaded the ad to our YouTube account, it has picked up 35,000 page views, and a five star rating.
And more to the point, it’s also starting to win the ultimate compliment – fan parodies. Sadly by the looks of the comments to date, most of the fans seem to be young men.
And to think we made it The Mumbo Report’s turkey of the week:
Tim Burrowes
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
Marketing women’s products to Men, a stroke of genius.
User ID not verified.
C’mon Tim,
Where’s the cynicism?? I say the ‘parodies’ are part of the agency’s efforts.
WAIT – I just checked. The dude seems to have been around for more than a few weeks with other vids, and genuine followers with lots of their own vids. So it appears genuine. Which means this guy did this for real. Wow…
User ID not verified.
I don’t get the appeal of the ad, thought it was bloody stupid tbh 😛
User ID not verified.
I wish these ads would go away. It may be amusing for bored young guys who like making videos for YouTube – but that’s not the target audience.
User ID not verified.
why do men even want to have an opinion on this? sounds like silly in-inductry back slapping to me
User ID not verified.
I don’t watch television advertising anymore, but it seems nothing has changed in the past decade. Back then, “sanpro” advertising included:
– the “vagina twins”: two identical twins who needed different size tampons with the implication that their vaginas were different sizes. The actual reason for using different size tampons is for flow rate. Nothing like misinformation for getting in the way of a good fnar fnar bloke joke though.
– the dumb-bitch life model. Oh! she is so stupid that NOT ONLY DOES SHE FORGET SHE’S WEARING A PAD!!! but she also strips IN THE ARCHITECTURE CLASS NOT THE ART CLASS!!!!111!! Oh! women are of course so DUMB especially ON THEIR PERIODS11!!!!
– the cat-flap vagina. Here, a slim tampon is compared to a small dog going through a pet-door, compared with a large tampon being some kind of fat squat bulldog that rams into the door and can’t pass through.
Vile, misogynistic, insulting, humiliating, misinformational crap.
User ID not verified.
Wow, @anon1 those are all pretty shocking… but readers of this site should be paying the most attention to your very first phrase: “I don’t watch television advertising anymore”.
User ID not verified.
I must be dumb (and male) because I just don’t understand the latest Libra ad. The worst part is neither does my wife 🙂
User ID not verified.
hah OtherAndrew…. *Zing*….
User ID not verified.
slightly amusing perhaps it is, though I’m not sure what’s the point of marketing a product to men they’re (almost) guaranteed never to buy.
User ID not verified.
What a surprise. Guys like an ad that, yet again, sells a women’s product by focussing on men.
Viva la beaver.
User ID not verified.