Life-Space launches ‘Full of Life’ brand campaign with Dig
Probiotic brand Life-Space has rolled out a new brand campaign developed with Dig.
The announcement:
Leading Australian probiotic brand Life-Space has launched its new ‘Full of Life’ brand campaign, created in partnership with independent agency, Dig.
In a science-meets-art approach, the campaign utilizes projection mapping to bring the microscopic world of the gut to life using the human body as the canvas. The campaign is a bold, vibrant celebration of the gut microbiome’s role in unlocking vitality and balance at every stage of life.
“We wanted to create something that felt more authentic and emotionally engaging. A demonstration of being full of life, inside and out, but in a way that was beautiful. It was a fun one to make,” says David Joubert, chief creative officer at Dig.
Inspired by the truth that the quality of our health on the inside radiates outward, ‘Full of Life’ beautifully demonstrates the link between a balanced gut microbiome and a balanced life.
Deepak Bansal, marketing manager at Life-Space, said: “Our campaign, brought to life by Dig, shows the vibrant, living world within us all and how the diverse strains of probiotics in Life-Space help Australians to feel their best, no matter their age or stage of life.”
The campaign launch film features real people representing different life stages, showcasing how Life-Space’s range of probiotics support vitality from childhood to adulthood. It is rolling out across TV, digital, social, and out-of-home channels.
Credits
Dig Agency
David Joubert – Chief Creative Officer
Peter Cerny – Chief Strategy Officer
Nick Bollard – Senior Account Director
Jo Alach – Senior Producer
Alex Romero – Animation Director
Life-Space
Bei Yin – Commercial Director, Life-Space Group
Deepak Bansal – Marketing Manager, Life-Space and Elmore Oil
Production:
Production Company: Flint
Flint Director & Photographer: Andreas Smetana
Flint Executive Producer: Rachel Henderson
Flint Head of Production & Senior Producer: Belle Oliva
Director of Photography: Jon Bader
Sound Production: Rumble Studios
Source: Dig Agency
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