The Lifestyle Group to launch first rebrand in 20 years

Pay TV company The Lifestyle Group will officially launch its first rebrand in 20 years next month, which was designed to address acknowledge the changing behaviours of its audiences in how they consume lifestyle content.

Based on a research study by Ruby Cha Cha, the rebrand will focus on emotional fulfilment, allowing audiences to engage in the television experience in new ways.

Hannah Barnes, general manager at The Lifestyle Group, said: “The Lifestyle rebrand will unite the power of our trusted portfolio. As our marketplace continues to change dramatically we, too, are evolving to suit our consumers’ needs.”