Lifting of import ban triggers Australia’s first marketing campaign for Kava

Publicis Worldwide has created a campaign for ASX-listed FijiKava to mark the change in Australian legislation to allow imports of Fiji’s national drink.

The Calm your inner Karen marketing push – a reference to “uptight Karens” – will include out of home and radio ads that will promote the alcohol-free beverage as a relaxing way to unwind.