Lightspeed appoints former Dropbox executive as its new CMO
Lightspeed Commerce Inc., a commerce platform for merchants worldwide, has today appointed Kady Srinivasan, former Klaviyo and Dropbox executive, as its chief marketing officer, reporting to JP Chauvet, CEO of Lightspeed.
“We’re thrilled to bring Kady onto the Lightspeed team as our new CMO with her vast experience scaling up SaaS companies, expanding businesses, and launching innovative cloud-based software solutions,” said JP Chauvet, CEO of Lightspeed. “Her unique skill set will be pivotal for Lightspeed as we zero in on our target market of complex SMBs, raise brand awareness, and continue to roll out our flagship retail and hospitality products globally.”
Kady Srinivasan.
Srinivasan is a tenured executive with more than 15 years of experience leading, building, and scaling marketing efforts at retail, gaming, consumer products, and technology companies. In this new role, Srinivasan will lead Lightspeed’s overall marketing strategy and build on the company’s position in the market to help drive strategic growth, innovation, and value for shareholders and customers worldwide.
“It is an exciting time to be joining Lightspeed,” said Srinivasan. “Now more than ever, the Company’s technology plays such an important role in helping complex businesses thrive. I look forward to bringing my tech industry marketing experience to advance Lightspeed’s position as one of the world’s most innovative and fast-growing commerce companies. I can’t wait to get started.”
Srinivasan joins Lightspeed from Klaviyo, a SaaS marketing automation technology provider, where she served as SVP, global head of marketing. Previously, Srinivasan was the chief marketing officer at Owlet Baby Care, leading the global marketing and sales efforts that built brand equity, expanded the TAM, created demand and raised awareness of the company as a leader in infant health technology.
Before joining Owlet Baby Care, Kady helped launch the Dropbox Business product brand and played a key role in Dropbox’s IPO journey. Srinivasan also served as senior director of growth and integrated marketing for Electronic Arts’ mobile division. She is currently a venture advisor at Relay Ventures and a mentor for Girls Who Code.
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