Lindauer lampoons dependent men with tactical print buy
Wine brand Lindauer, which depicted men as pathetic cry-babies without their girls in a recent TV ad, has launched a follow-up effort in print, with a tactical media buy in the social pages of New Zealand’s Sunday Star Times.
The campaign was by DDB New Zealand.
In September, Lindauer released a TV ad that portrayed men are hopeless when their loved one leaves them to their own devices for a girls’ night out.
Credits:
- Agency: DDB Group New Zealand
- Client: Lion Nathan
- Product: Lindauer
- Published – Sunday 11th November, 2012
- Lion Nathan:
- Marketing Manager – Wine – Susan Cassidy
- Brand Manager – Lindauer – Kylie Biddle
- DDB:
- Executive Creative Director – Andy Fackrell
- Group Business Director – Angela Watson
- Art Director – Julia Ferrier
- Copywriter – Jennie Liddell
- Photographer: Sonya Nagels
- Account Manager: Maria Bjorkman
- Mac Operator: Graham Bannister
