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Lingerie brand Honey Birdette has 19th ad banned by watchdog

Lingerie brand Honey Birdette has had one of its advertisements banned for the 19th time, this time for portraying a level of nudity which would be considered by many as inappropriate.

The poster ad, which features a woman in a black lace body suit with her nipples exposed, was labelled as “sexually suggestive”.

The ad in question

The complaint posted to Ad Standards continued: “I’m really struggling to understand how they keep getting away with this. It goes well beyond what is acceptable on public display in a respectful society, where we care about what our children see at impressionable ages, because we understand the larger, long-term impact on our society.

“I’m really struggling to understand how they keep getting away with this.”

Honey Birdette didn’t provide a response to the complaint.

Ad Standards noted that the advertisement wasn’t degrading towards women as the model looks “in control” and “confident”.

However, the ad watchdog did say the poster ad exposed a lot of skin including the model’s nipples.

“The level of nudity in the advertisement would be considered by many members of the community to be inappropriate and not suitable for a broad audience which would include children,” Ad Standards said upholding the complaint.

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