Lingerie brand Honey Birdette has 19th ad banned by watchdog
Lingerie brand Honey Birdette has had one of its advertisements banned for the 19th time, this time for portraying a level of nudity which would be considered by many as inappropriate.
The poster ad, which features a woman in a black lace body suit with her nipples exposed, was labelled as “sexually suggestive”.
The ad in question
The complaint posted to Ad Standards continued: “I’m really struggling to understand how they keep getting away with this. It goes well beyond what is acceptable on public display in a respectful society, where we care about what our children see at impressionable ages, because we understand the larger, long-term impact on our society.
“I’m really struggling to understand how they keep getting away with this.”
Honey Birdette didn’t provide a response to the complaint.
Ad Standards noted that the advertisement wasn’t degrading towards women as the model looks “in control” and “confident”.
However, the ad watchdog did say the poster ad exposed a lot of skin including the model’s nipples.
“The level of nudity in the advertisement would be considered by many members of the community to be inappropriate and not suitable for a broad audience which would include children,” Ad Standards said upholding the complaint.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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“I’m really struggling to understand how they keep getting away with this.”
…said the one person who keeps pounding the Ad Standards Board with the same complaint.
Just give up, nobody but you cares.
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Hhmmm,
I don’t find nipples offensive, why is a nipple offensive? What did the poor nipple do to deserve such attention? 🙂
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Why do Ad standards pander to the whims of the prude few?
Honey Birdette’s advertisements are only sexually suggestive if you want them to be. Some women find the Ads empowering and believe they celebrate women.
Honey Birdette is successful and is growing exponentially because women want to wear it, buy it and have a right to celebrate themselves and there’s nothing wrong with that.
The prude few should stop trying to ‘ban the bra’, they should buy a few.
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I’m more offended by the high waisted look. Surely kids see their parents in underwear at some point every week ?
Its only adults who will think there is a sexual link here…. and maybe the reason for that is because sometimes,something sexual happens when you get to this level of disrobing?
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The issue is that so many of their ads are made from the perspective of the male gaze. Sigh. This one isn’t actually that bad. And agree re the nipples – it’s time they were free.
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