LinkedIn ANZ boss and Big Red Group B2B GM to present at the Mumbrella B2B Marketing Summit

The managing director of LinkedIn Australia and New Zealand, Matt Tindale, will address marketing effectiveness in a B2B landscape at Mumbrella’s B2B Marketing Summit on September 5 at Swissôtel Sydney.

Tindale will draw on learnings from LinkedIn’s report ‘The Long And The Short Of It’, which is the first ever B2B version of the IPA dataset research from world-renowned marketing effectiveness experts, Les Binet and Peter Field.

Tindale will present a session on B2B marketing effectiveness