LinkedIn launches Stories feature in Australia
Australia will be the first market in Asia Pacific to experience LinkedIn’s new Stories feature which launches today, giving users the chance to upload short videos and photos which live on the site for 24 hours.
Following the success of ‘stories’ features on Instagram and Facebook, LinkedIn Australia country manager Matt Tindale said the launch will give professionals a more creative way of sharing content with their network.
Hmm. LinkedIn is a specialty for us, but I fear these ‘stories’ will be a temptation for more personal food shots and mood confessions. Please no. #keeplinkedinforbusiness
Is this like TikTok for grown ups?
I swear there are some people that spend more time on LinkedIn than actual work. Appear to be professionals but are not….
Perhaps this will add some creativity to the platform. What I’d really love to see is some work to revamp their Groups offering and integrate it into the main feed. There are some great professional groups on the LinkedIn but there doesn’t seem to be any product investment into community.
A few months ago I compiled feedback on what LinkedIn members thought about Stories and wrote it up in my article ‘Why LinkedIn should stay in their experience promise.lane’
https://www.marketingmag.com.au/hubs-c/opinion-why-linkedin-should-stay-in-their-experience-promise-lane/
LinkedIn is THE best professional platform social media.platform hands down. But before they even think.about new bells and whistles there are urgent UX issues that render urgent attention.