LinkedIn builds content offering by opening publishing to all users as it extends its crop of influencers

February 20, 2014 12:05

Legrand

Professional networking platform LinkedIn is opening its publishing platform to all users from today in an effort to increase its content offering and drive engagement on the site.

The platform boasting 5m Australian users and 277m worldwide, previously limited content publishing to its crop of thought and business leaders known as influencers, who users can follow to read their blogs and long-form content.

Meanwhile general members were limited to posting links to articles on external websites until today.

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Megan Reynolds

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