The former director of marketing at LinkedIn, Edward Bray, has joined healthcare marketplace, HealthEngine as its chief marketing officer.
Bray was Asia Pacific director of marketing for LinkedIn for two years along with being the chairman of the IAB Singapore’s Social Committee.
Bray will lead the business’ brand strategy
Before joining LinkedIn in 2012 as a senior trade marketing manager, Bray was a trade marketing and insights manager at Fairfax Media for nearly two years.
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Dr Marcus Tan, HealthEngine’s CEO and medical director, said in a statement: “From day one, our goal has been to empower patients to access and manage their healthcare through technology, while at the same time providing healthcare professionals with the tools they need to be more effective and efficient within their day-to-day work.
“Ensuring we achieve this goal means hiring the right people that share our vision — with that in mind we are excited to welcome Edward to the HealthEngine family and have no doubt that his years of experience will help continue to drive HealthEngine forward throughout 2018 and beyond.”