Lion Dairy & Drinks assigns Hardhat to digital account

Lion Dairy & Drinks has appointed Hardhat to its digital account.

Hardhat will work on brands including Dare Iced Coffee, Daily Juice and Farmers Union Greek Yogurt.

Lion has assigned Hardhat to its digital account

The agency will be responsible for Lion’s  creative, strategy and production across its digital channels.

Darryn Wallace, marketing and innovation director at Lion, said in a statement: “Hardhat are known for innovation in digital and impactful creative, we are excited about the appointment and their remit of helping us grow some of our most important brands.”

Dan Monheit, co-founder and strategy director at Hardhat, added: “Lion has an incredible stable of brands as well as some of the best marketing talent in the country. We’re thrilled to be working with the team to continue building on the success of Dare Iced Coffee, Farmers Union Greek Yogurt, The Juice Brothers and Daily Juice.”


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