News

Lion launches XXXX Dry beer with ‘Yeah Nice’ brand platform

Zanda Wilson

December 15, 2020 8:43

Lion has launched a new beer, XXXX Dry, targeted at younger drinkers of the XXXX flagship brand, with a campaign developed by FutureDeluxe and Host/Havas.

The Lion marketing team worked with creative studio FutureBrand on the campaign TVC, and with agency Host/Havas to launch XXXX Dry with the brand platform ‘Yeah Nice’.

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Adrian Lawrence Amy Darvill FutureDeluxe Host/Havas lion XXXX XXXX Dry

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