News

Lion launches XXXX Zero via UM

Kalila Welch

May 20, 2022 10:02

Lion has revealed its latest alcohol-free product, XXXX Zero, via IPG Mediabrand’s UM.

The new product is Australia’s first carbon neutral alcohol-free beer, with the campaign centering on the importance of looking after the environment.

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Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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lion UM XXXX XXXX Zero

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