Lion’s Little Creatures named official beer partner of Sydney Gay and Lesbian Mardi Gras

Alcohol giant Lion has today been named a major partner of Sydney Gay and Lesbian Mardi Gras in 2022, with its beer Little Creatures to be the official beer of Mardi Gras for the next three years, and for Sydney WorldPride in 2023.

The partnership between Little Creatures and Mardi Gras reflects the brand’s passion for connecting with consumers and contributing to community and culture in a positive, vibrant and sociable way – the way that Sydney Mardi Gras has been doing so for over 43 years.

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