Liquid Death set to take on Australia
Liquid Death, one of the fastest growing non-alcoholic brands, is set to take on Australia in a major way.
Though it already launched in 7-Eleven stores around the country at the start of the year, the brand has landed its first large-scale supermarket retailer with confirmation that it is now sold in over 900 Woolworths stores.
“We can’t wait to start murdering thirst in Woolworths, one of Australia’s largest supermarket chains,” Mike Cessario, founder and CEO of Liquid Death, said.
“On the heels of our hypergrowth in the US, we entered the Australia market earlier this year. As longtime fans of Aussie comedy, like standup comedian Jim Jefferies and the dark comedy Mr Inbetween, we’ve loved bringing Liquid Death’s brand of comedy to a place with such a great sense of humour.
“Woolworths is the perfect partner to continue our momentum, and we’re thrilled to scale our healthy and infinitely recyclable beverage brand even further through these listings as we grow our footprint worldwide.”
Three products will be available to buy – Liquid Death Still Water, Liquid Death Severed Lime Flavoured Sparkling Water and Liquid Death Mango Chainsaw Flavoured Sparkling Water.
Liquid Death ticked over $263 million in global retail scanned sales last year, marking the third consecutive year of triple digit growth and is the third most followed beverage brand on TikTok and Instagram globally.
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Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.
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