Liquid Ideas to handle PR for Jim Beam

Jim Beam rebrandLiquid Ideas has been tapped to handle local communications strategy, PR and influencer relations for bourbon brand Jim Beam.

The appointment sees Liquid Ideas join the roster for spirits company Beam Suntory and also work on various brands across the company’s portfolio including Canadian Club, Maker’s Mark, Suntory whiskies and Midori.

The win is the latest in a number of new client appointments for Liquid Ideas, with the agency picking up Dove Men + Care, The Association of Financial Advisors, St Agnes Brand and Ōra King Salmon.

Jim Beam also works with independent create agency The Works who handled the brand’s global campaign featuring Mila Kunis.


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