News

Lisa Messenger’s The Collective Hub returns with another print edition

The Collective Hub has returned to newsstands today, with a one-off print edition focused on the technology issues and opportunities entrepreneurs face, including viral videos, influencer posts and podcasts.

Messenger announced the closure of The Collective Hub last year, saying sometimes you have to break something in order to remake it.

Collective Hub’s 54th edition is out today

She also noted struggles with advertisers and the rapid expansion of her company and staffing numbers as key challenges last year.

“This is a really important lesson for so many people. And I take full responsibility for this – perhaps we aren’t creating a product that enough advertisers, partners or sponsors actually want to invest in anymore – but it has become increasingly hard to attract that kind of money,” she said.

“It is hard when we tell stories of so many extraordinary brands and we see them spending with other people. Again, that comes back to me. Could I have moved faster and created better products? And also I should have put a 2IC in.”

Six months later, Messenger announced the print magazine would be returning with one-off editions.

Messenger re-employed many of the same staff as those who had worked on the regular print product – this time as freelancers. She said this flexible model was far more efficient and rewarding.

“I want [my staff] to be free,” she told Mumbrella on stage at Publish last year. “I want them to be able to have multiple jobs. I need to not get frustrated and sit there going ‘Why aren’t they working for me harder?’ or whatever. Let them be free. And I tell you what, I am just so much happier now.”

And now, one year later, The Collective Hub is back again, for issue 54.

“[It’s] truly a wonderful, giddy feeling to be able to bring you one off issues now and then,” Messenger said on LinkedIn.

“I’m in Tokyo at the moment for a speaking gig, a bit of work and a bit of play. So what better place from which to announce this special tech issue?”

The tech edition features “inspiring stories on incredible entrepreneurs using tech to save lives, reduce waste, fight disease, empower retirees and triple your savings”.

The magazine will also include an extract from Messenger’s book Work From Wherever.

Mumbrella’s Publish conference on Thursday will tackle all the issues both print and digital publishers are facing – from revenue models to e-commerce, and from reader trust to artificial intelligence. You can secure your last-minute tickets here

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.