Ten’s Pilot Week delivers an 11.7% share for the week
Ten’s second attempt at Pilot Week – which saw it air four one-off episodes of new programs to test consumers’ response – gave the channel an 11.7% share for the week.
Last year’s Pilot Week was more extensive, with eight programs on offer, and delivered the channel an 11.5% share during the experiment.
Pilot Week is over for another year
