Little Bird PR wins Kristin Ess account

International hair-care brand, Kristin Ess, has appointed Little Bird PR to handle its public relations and influencer marketing in Australia.

Kristin Ess – which is available in Target stores in the US  and is set to achieve US$100m in retail sales in 2019 – launched into Priceline stores in Australia late last year.

Little Bird PR founder Brooks

The win adds to Little Bird’s clients, which include Oribe, Smith & Cult, and Hot Tools.

Lucy Brooks, director of Little Bird PR said: “Kristin Ess is an influential celebrity stylist and a powerhouse brand in the US, and we are very excited to be working with such a progressive and talented team.”

Jared Fisher, director of District Brands, the Kristin Ess distributor in Australia, said the brand had found its perfect PR partner.

“Little Bird PR is renowned for their extensive knowledge and expertise in launching new beauty brands into the Australian market, and we know they will get the cut through that the brand deserves,” he said.

“The Kristen Ess brand is already resonating with consumers and we are looking forward to an exceptional year ahead.”


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