Live blog: Friday, August 8

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top stories:

Burger King2.55pm – A story from our sister site Mumbrella Asia: a model who appeared in a controversial ad for Burger King in Singapore from 2009 has lashed out in a self-created video on YouTube in which she says was unaware how her image would be used next to the words “It’ll blow your mind away”. 

12:47pm – Dentsu Aegis media agency Carat has appointed OMD’s head of trading Dan Sinfield as it new managing director for the Sydney office.

12:29pm – Vodafone has whittled its shortlist down to two agencies after putting the account out to pitch at the end of last month.

11:56pm – The editor of the Daily Telegraph has apologised “unreservedly” for the mock up of Mike Carlton as a ‘Palestinian’ fleeing Gaza bombing.

10:06am – Yesterday Dr Mumbo reported how the Daily Telegraph created a mock up of Mike Carlton as a ‘Palestinian’ fleeing Gaza bombing. Turns out the original image was actually a Boston bombing victim.

Tweet boston bomb

8:36am – Welcome along, here’s what’s happened overnight internationally:

Guardian Media: Crowdfunding bid to acquire The Times

Idealists of the world unite! An organisation calling itself Let’s Own The News has launched a crowdfunding campaign with the aim of acquiringthe Times and Sunday Times.

It believes £100m would do the job – £50m to buy the loss-making titles and a further £50m to make them profitable.

“With the fall in the value of newspapers and the rise in crowdfunding”, it says, “we can collectively acquire the papers from the most powerful press baron, Rupert Murdoch.”

AdAge: For $100,000 GQ magazine’s most ‘elite’ readers will promote your brand

Here’s the pitch Conde Nast’s GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 “elite” GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine’s latest effort to tap digital-ad budgets by enlisting readers, according to Chris Mitchell, VP-publisher at GQ, part of Conde Nast.

Mumbrella Asia: Puma calls all troublemakers in latest global ad starring Mario Balotelli in a hot tub

Puma has launched a global campaign using the slogan ‘Forever Faster’ as the sportswear brand looks to move away from an association with hip lifestyle towards sporting performance in a bid to close the gap with bigger rivals Nike and Adidas.

A TV ad went live today featuring footballing rebel Mario Balotelli, sprinter Usain Bolt and golfers Rickie Fowler and Lexi Thompson and a cast of scantily clad women. The ad begins with a woman in a bikini sauntering towards a hot tub containing Balotelli and Bolt, who says: “Calling all trouble-makers”.

New York Times: Google and Barnes & Noble Unite to Take On Amazon

Google and Barnes & Noble are joining forces to tackle their mutual rival Amazon, zeroing in on a service that Amazon has long dominated: the fast, cheap delivery of books.

Starting on Thursday, book buyers in Manhattan, West Los Angeles and the San Francisco Bay Area will be able to get same-day deliveries from local Barnes & Noble stores through Google Shopping Express, Google’s fledgling online shopping and delivery service.

Creativity Online: Foot Locker’s Back to School Push Stars Forgetful NBA Greats

Forgetful NBA greats are the stars of Foot Locker’s new back-to-school push, created out of BBDO New York and directed by O Postiive’s Jim Jenkins. Here, Rockets player James Harden, frontman of many of the brand’s recentads, approaches vet Charles Barkley for advice on how to start the season off right.

The Round Mound of Rebound’s suggestion? To have a short term memory, because all the greats have short-term memories.


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