Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
5:21pm – Here’s a good one to finish the week. How does the average OzTam TV ratings box holder use their device? ‘Grant Denyer’ from Petersham came clean on ABC702.
2.45pm – Buzzfeed today is running 31 reasons Peter is the superior Stefanovic brother. Yep really. Number 26 is our favourite.
1.52pm – The CEO of Myplates says the volume and ferocity of complaints made against TV adverts for his personalised number plate firm “rocked our socks off”. Full story here.
1.48pm – Half of Nine’s first release “Australian” drama is from New Zealand with the network taking advantage of loopholes in the rules governing local content, a new report by media watchdog has revealed. Read the full story here.
1.35pm – This is a cool idea. Tourism New Zealand is using drones to capture footage of skiers and boarders hitting the slopes. Check out the video below or read the story here.
12:51pm – Screen Australia boss Graeme Mason has spoken about yesterday’s job cuts, but said whilst project funding is unaffected at the moment, any more government cuts could see some put in jeopardy.
11:24am – Big news in the TV industry with Nine’s director of digital and development Adrian Swift moving over to the ABC for a senior programming role.
10:42am – As the Cannes Lions awards debate rumbles on Eaon Pritchard argues in the absence of a more effective measure of success agencies will continue to do whatever it takes to pick up awards.
9:35am – It’s a rare night in TV, with the much-maligned Channel Ten won the night last night with Masterchef and the Commonwealth Games helping achieve the rare feat.
8.18am – It’s Friday! Here’s what’s broken overnight internationally:
AdAge: EBay Taps Goodby and MediaCom to Support Creative and Media
“EBay has hired WPP’sMediaCom and Omnicom’s Goodby, Silverstein and Partners to support its global media and creative business, the company confirmed Wednesday night.
Ad Age reported in April that eBay had embarked on an agency pitch to revamp its brand, seeking not an agency of record but shops to work on a global brand project.”
Mumbrella Asia: BBDO global boss Andrew Robertson on scam: ‘I trust my people to do the right thing’
“The global boss of BBDO has said that he trusts his staff “to do the right thing” when it comes to entering work for awards shows.
Andrew Robertson, who last month celebrated his tenth anniversary as the president and CEO of BBDO Worldwide, told Mumbrella that creative agencies “should be winning awards for real work for real clients – not local bike shops or dry cleaners.””
AdWeek: Leave It to a Laxative Brand to Make the Year’s Most Uncomfortable Ad
“At first glance, this Dulcolax ad draws you in with its warm sepia tones and lovely vignetted glow. Then you look closer, and … oh my God. Are those turds in prison?
Indeed, orange is the new brown in this extremely odd laxative ad, showing what appear to be the stinky love children of the Michelin Man and the Teenage Mutant Ninja Turtles (Turdles?) awaiting sweet release from bowel purgatory. And they’re huddled around … is that … ? No, it’s not the Sarlacc Pit that almost eats Han Solo and Lando Calrissian.
“Only you can set them free,” explains the tagline. If the point is to make the viewer as uncomfortable as a constipation sufferer, mission accomplished.”
Campaign: Netflix hunts creative agency
“Netflix is on the hunt for a creative agency ahead of a major expansion into Europe.
The online video-on-demand service started talking with agencies about a UK brief, but this has expanded to the pan-European account. Netflix has held discussions with several agencies, but the process has yet to reach the final stages. “
Campaign: Knopka “spectral girl” by St Luke’s
“Knopka, the business service for Russian entrepreneurs, has released a series of online ads designed to tell start-up leaders that it understands their frame of mind. St Luke’s created the three 30-second spots, which will be distributed online by Unruly and were directed by St Luke’s in-house.”