Dr Mumbo

‘Grant Denyer’ from Petersham comes clean about his TV ratings box

Ever wondered what your average OzTam TV ratings box holder does with their privilege?

And so it was that a lengthy conversation about the return of Family Feud on Ten on ABC702’s evening show led to host Dom Knight asking for a listener who had a box to call in.

So it came to pass long time a listener first time caller listener, going by the name of  ‘Grant Denyer’ from Petersham, called in and gave away a few home truths about the way he and his family use their box.

He explains the devices ‘listen’ for what show you’re watching, and asks you to input the number of people in the room, as well as their ages and genders. As ‘Grant’ admits, this leaves it open for shows he likes to be watched by a few more people than might be in the room artificially boosting their numbers.

Dr Mumbo wonders whether in the digital age it isn’t time for a slightly less flawed system to help decide where millions of dollars are spent every year.

[The other voices you hear in the clip are Mumbrella editor Alex Hayes, comedian and sometime TripleJ host Michael Hing and comedian Genevieve Fricker]



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