Live Blog: Monday September 1
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
Top stories:
- HBBTV special: Freeview Plus The Consumer Experience
- Seven plans HbbTV services around Australian Open, rivals adopt a wait and see approach
- HbbTV predicted to hit 10 per cent penetration in first year
- Enero merges BMF Melbourne into Naked
- Ten unveils new show The Shark Tank
- TV ratings: Nine wins the night but ABC tops catch up viewing
- Kim Williams admits he wonders what would have happened if he had stayed at the ABC
- Opinion: What do clients want?
- Arnie confuses Austria for the lucky country in latest Realestate.com.au ad
3.58pm – Ten sales boss Louise Barrett has done the Ice Bucket Challenge. She’s nominated Ten stars Jessica Rowe, and Grant Denyer plus MediaCom boss Mark Peijic.
Here at Mumbrella house we’re looking forward to seeing if Peij follows the lead of GroupM chairman John Steedman gets wet but in the meantime here is Lou taking the challenge:
