Live blog: Monday, September 8

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

4:01pm – There has been a lot of new creative around over the weekend, including a Victoria government drug awareness campaign, Powershop’s Darth Vader outdoor campaign and a new campaign for RID insect repellent which asks users to nominate a friend or relative to test the product by trekking through the jungle in their underwear. And NRMA Insurance has launched its newest campaign, created by recently appointed creative agency M&C Saatchi.

Screen Shot 2014-09-08 at 1.19.02 PM3:16pm – In our second Credit Where It’s Due column, we have recognised Jason Kent for daring to ask tough questions of the Australian film industry.

1.33pm – The Royal Automobile Club of Victoria (RACV) has appointed JWT Melbourne to handle its creative responsibilities, beating out incumbent Whybin\TBWA Melbourne, Mumbrella can reveal. Full story here. 

1:23pm – Action group ABC Friends has said it would be “highly inappropriate”  for the former chief financial officer of Seven West Media and Efficiency Review author Peter Lewis to get a place on the board of the public broadcaster.

12:50pm – Brand New Media has hired former senior Fairfax editor Lisa Hudson to head its content offering as the company seeks to capitalise on the recent launch of HbbTV in Australia.

m36012:46pm – In Mumbrella related news, Mumbrella360 and the Mumbrella Awards have been nominated for best meeting or conference at the 2014 Australian Event Awards while event manager Denise Jinks is in the running for event organiser of the year for her work on Mumbrella360, BEfest and SAGE.

12:19pm – Bonds has followed up its BOOBS campaign from last year with a campaign around ‘boobicons’ which asks women to share their own boob type on social media.Screen Shot 2014-09-08 at 10.05.57 AM

11:05am – The cost of creating Australian drama is becoming prohibitively expensive, and overseas players like Netflix should be made to sign up to quotas if they are in Australia, last week’s ASTRA Conference heard.

10:30am – TV ratings are in, and Saturday saw Ten grab just 6.4 per cent audience share as people tuned out from the rugby union match between Australia and South Africa, and into AFL ad league. Last night’s interview with James Ashby from Sunday Night couldn’t op Kerry Stokes on Seven, but Nine still won the night.

8:22am – Good morning and welcome to a brand new week. Here’s what’s been happening overnight internationally:

AdWeek: Kmart Rolls Out Christmas Commercial That Insists: ‘This Is Not a Christmas Commercial’

“It’s beginning to look a lot like Christmas. Isn’t it?

Less than a week after Labor Day, Kmart has launched a cheeky holiday spot from FCB Chicago touting its layaway program. The spokeswoman says, “This is not a Christmas commercial. However, let’s say you have an event in late December that you need a lot of gifts for. Like, maybe your entire family is having a birthday on the same day. Now’s the time to go to Kmart and put those gifts on layaway.”

Campaign: Unilever hands global Wall’s account to DDB

“Unilever has appointed DDB to be the global creative agency for its Wall’s ice cream brand, following a pitch led by Adam & Eve/DDB.

A&E/DDB, which already handled the business in Europe, pitched against Lowe & Partners for the business. Lowe handled the brand in South-East Asia and Latin America and its Madrid office Lola led its pitch.

The DDB agencies DM9 in Brazil and Tribal in Singapore assisted A&E/DDB in the pitch.”

Creativity-Online: Double Doodie: Dog Treats Beautify the World After Your Pooch Poops Them Out

“The world is full of innovative dog treats — some help clean teeth, others look like little sausages, but Slovenian agency Mayer McCann has come up with perhaps the most brilliant pooch appetizer yet — one that turns into flowers after your mutt goes number two.

Conceived with client the Hov-Hov Dog Bakery, “Dog Pookies” are made of all-natural ingredients, including raw sunflower, flas and hemp flower seeds that will pass through your dog’s tract and onto the soil, eventually sprouting into colorful blooms.”

AdWeek: Everyone Can Stop Making Billboards, Because These Guys Made One Entirely Out of Cake

“The greatest idea for a billboard has been realized: one made entirely of cake.

Actually, 13,360 cakes. British confectionery brand Mr. Kipling and agency JWT London are the geniuses responsible for this gift to the the world. Because they are benevolent leaders who understand how things should work, they let everyone lucky enough to be near the billboard, at a mall in London, also participate in the eating of the billboard.”


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