Live blog: Monday, September 8
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
Top Stories:
- Ten to run local version of I’m a Celebrity…Get me Out of Here in 2015
- TV ratings: Ten’s audience slumps on Saturday night
- Bonds invites women to create their own ‘boobicons’ in BOOBS campaign
- Presto boss: ‘Netflix in Australia will be an inferior product’
- Mnet Australia gets Best in Show at APAC Smarties awards
- Screen bosses warn cost of creating Aussie drama becoming prohibitively expensive
- Opinion: For Father’s Day, give us men who aren’t shown as fools and clowns
- Credit Where it’s Due: Jason Kent – lifting the lid on the Australian movie scene
4:01pm – There has been a lot of new creative around over the weekend, including a Victoria government drug awareness campaign, Powershop’s Darth Vader outdoor campaign and a new campaign for RID insect repellent which asks users to nominate a friend or relative to test the product by trekking through the jungle in their underwear. And NRMA Insurance has launched its newest campaign, created by recently appointed creative agency M&C Saatchi.
https://www.youtube.com/watch?v=8Rbhm5KA37E
