Rugby bombs for Ten on Saturday as 60 Minutes Ashby interview can’t top Sunday Night
Channel Ten saw its audience share plummet to 6.4 per cent on Saturday night as its coverage of the Australia v South Africa Rugby Championship match with just 270,000 metro viewers tuning in for the clash, with 165,000 tuning into the match on Fox Sports.
The channel managed just 3.8 per cent in Melbourne, and was beaten for share by several multi-channels including Go!, 7Two and 7Mate and its own One station. Ten’s share did recover slightly on Sunday rising to 9.3 per cent, with its only program in the top 15 a repeat of Modern Family which drew 392,000, according to OzTam overnight metro ratings.
The highly promoted 60 Minutes special report, which saw former political staffer James Ashby break his silence on the Peter Slipper affair, drew an audience of 1.2m metropolitan viewers last night at 8.00pm, but could not beat Seven’s Sunday Night at 8.20pm which was narrowly ahead with 1.21m for an interview with Seven chairman Kerry Stokes about how he bought the Rothschild Prayerbook.
Nine has declined to comment on whether it paid for the controversial interview. However the network did win the night with an audience share of 25.8 per cent share on the main channel on the back of the 1.62m audience for The Block: Glasshouse.
Seven’s The X Factor drew an audience of 1.18 for last night’s live performance show while on the ABC both Dr Who and ANZAC Girls were down on last week with an audience of 681,000 and 783,000 respectively airing at 7.40pm and 8.30pm.
Ten’s Saturday night audience was its lowest audience share since the channel drew 5.9 per cent in March, its worst result on record, with sports fans preferring to tune into AFL in Melbourne, Adelaide and Perth.
On Sunday night in the news stakes Seven pulled off a win in the five metro cities with 1.351m compared with 1.32m for Nine News.
Later in the evening Ten got 382,000 for the Formula One Grand Prix in Italy from 9.40pm, Castle getting 667,000 from 9.20pm on Seven and Nine’s movie The Dark Knight Rises getting 374,000 from 9pm.
While Nine won the night Seven had a main channel audience share of 23.6 per cent, the ABC had 12.8 per cent and Ten had 9.3 per cent.
Nic Christensen
Top 15 Shows
1 THE BLOCK GLASSHOUSE Network 9 1,622,000
2 SEVEN NEWS Network 7 1,351,000
3 NINE NEWS SUNDAY Network 9 1,323,000
4 THE X FACTOR LIVE PERFORMANCE Network 7 1,180,000
5 SUNDAY NIGHT Network 7 1,121,000
6 60 MINUTES Network 9 1,120,000
7 ABC NEWS Network ABC1 809,000
8 ANZAC GIRLS Network ABC1 783,000
9 DOCTOR WHO Network ABC1 681,000
10 SEVEN’S AFL: SUNDAY AFTERNOON FOOTBALL FINALS Network 7 673,000
11 CASTLE Network 7 667,000
12 ABC NEWS UPDATE Network ABC1 517,000
13 THE BLETCHLEY CIRCLE Network ABC1 490,000
14 COMPASS Network ABC1 438,000
15 MODERN FAMILY EP 2 RPT Network TEN 392,000
Audience Share
Network 9 25.8%
Network 7 23.6%
Network ABC1 12.8%
Network TEN 9.3%
Network 7TWO 4.4%
Network SBS ONE 3.9%
Network ELEVEN 3.7%
Network ONE 3.2%
Network GO! 3.1%
Network 7mate 2.7%
Network Gem 2.5%
Network ABC2 2.5%
Network ABC3 0.6%
Network ABC News 24 0.9%
Network SBS 2 0.8%
Network NITV 0.2%
Total audience share
Network 9 TTL 31.4%
Network 7 TTL 30.7%
Network ABC TTL 16.8%
Network TEN TTL 16.2%
Network SBS TTL 4.9%
Data copyright of OzTAM Pty Limited 2014. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.
Love the Channel Seven bias. Sunday Night and 60m were effectively a dead heat. To suggest 7 won that battle is a bit of a stretch.
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Nic, you have typo’d the C7 Sunday Night figure, the difference is only 1K, not 90K.
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Thanks for the correction As Above.
Cheers
Nic – Mumbrella
I’m not surprised about the poor ratings for Ten with rugby broadcast. It’s the first time I have had to watch it as I was staying at a place without Foxtel Sport package. Awful colourless commentary combined with poorly placed ads. Go back to reality shows Ten and leave sport to someone who can do it well
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