Live blog: Thursday, August 21

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

4:08pm – Old Spice has recruited the ‘Bondi Hipsters’ to present an Australian take on the brand’s ‘Mom song‘ used in the US to market the brand.

1:52pm – Production house Endemol Australia is set to farewell its head of development Nathan Gibbs imminently, with head of digital Lulu Wilkinson also preparing to depart the company in the next few months.

1:07pm – CEO of News Corp Australia Julian Clarke has sought to downplay a damaging leak of internal financial information by this morning telling a forum of newspaper publishers that he was “not too worried about it”.

12:43pm – Media agency Ikon Communications Melbourne has picked up strategic assignments for Mazda’s next two launches, including the launch of the Mazda2.

12:04pm – The ABC is rolling out a new feature across its websites flagging where coverage of a story or issue is available elsewhere on the web, in a new section called “from other news sites”. Details here.

10:54am – TV ratings are in, and the ABC will be wondering what went wrong with Utopia and Reality Check both losing a large chunk of their first week audience last night, while the other channels remained steady.

9:40am – The three CEOs of APN, News Corp, Seven West Media and Fairfax have taken to the stage for a session on the state of the newspaper industry at the Future Forum hosted by Russel Howcroft.

It comes a day after Crikey revealed some explosive financial documents leaked from News Corp which laid bare some of the issued they are facing. News Corp CEO Julian Clarke told the forum: “Yesterday was a very interesting day. No one is in any doubt about the head winds we continue to face.”


future forum CEO panel

9:03am – Communications Minister Malcolm Turnbull is making the keynote address at the Newspaper Works Future Forum today. We’ll have a rundown of what he has to say later on this morning.

So far he’s said the media has never been as influential as it is now. The problem is the revenues aren’t matching it.

malcolm turnbull future forum

8:23 am – Good morning, here’s what’s been happening overnight internationally:

AdWeek: Reggie Watts Has Created Truly Odd Greenpeace Ads Aimed at the Tech Industry

“Reggie Watts yodels, raps, hangs with woodland fauna, floats on a giant leaf and generally goofs around in a quartet of new videos from Greenpeace.

The environmental group is sending a message to certain tech giants about using sustainable energy sources. “Some of the Internet’s biggest and most innovative companies, such as Apple, Facebook and Google, are powering with modern, renewable energy,” Greenpeace rep Dave Pomerantz told BusinessGreen. “The #ClickClean movement expects the rest of the companies behind our online world, like Amazon and Twitter, to join them.””

AdAge: McDonald’s Names First U.S. VP of Digital

“McDonald’s named Julia Vander Ploeg as its first VP of digital in the U.S., as part of its continuing efforts to strengthen its digital presence.

Ms. Vander Ploeg will report to the chain’s chief digital officer, Atif Rafiq, who joined the company in October. A spokeswoman said Ms. Vander Ploeg will lead “digital strategy efforts on several fronts — such as enhancing our customers’ restaurant experience, more relevant ways to share our story and how customers engage with our brand.””

Mumbrella Asia: BBH eyes Delhi launch

“Creative agency BBH is planning to launch in Delhi, expanding beyond its existing Indian operations in Mumbai.

The London-headquartered agency hopes to launch within six to eight months, according to the CEO of BBH India, Subhash Kamath.”

Campaign: Adidas “unleash your best” by Iris Worldwide

“Adidas takes a thinly-veiled pop at Nike in a new online ad for its MiCoach products, which are intended to rival the FuelBand. The spot, which was created by Iris Worldwide, shows various athletes training as a narrator talks about “your best” as if it is an elusive challenger. At one point, the voiceover explains that your best “doesn’t just do it”, referencing Nike’s famous motto.”

Mashable: Why the Ice Bucket Challenge Is a Watershed Moment for Facebook

“The Ice Bucket Challenge has been a juggernaut this summer. Everyone in your Facebook feed — from Tim Cook to your parents — is pouring ice water on their heads to raise awareness and money for ALS research.

But besides the ALS Association, which has raised more than $15.6 million in just a few weeks, there has been another big beneficiary: Facebook.”

The New York Times: Afghanistan Orders Expulsion of New York Times Correspondent

“The attorney general of Afghanistan on Wednesday ordered the expulsion of an American correspondent for The New York Times, Matthew Rosenberg, and banned him from re-entering the country.

The action, the first public expulsion of a Western journalist since the Taliban regime, came less than a day after the office of the attorney general, Mohammad Ishaq Aloko, issued an order prohibiting Mr. Rosenberg from leaving the country while he was under investigation.”


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