Live blog: Thursday July 3

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

4.51pm – We wrap up tonight with a quick look at some of the media stocks on the ASX.

  • Ten (ASX:TEN) dropped very slightly, finishing at 26c, valuing the company at $696.7m.
  • Enero (ASX:EGG) closed at $1.05, putting the company market cap at $90m.
  • STW (ASX:SGN) closed at $1.46, valuing the company at $585m.
  • Salmat (ASX:SLM) stayed quite steady at $1.62, giving it a value of $255m.
  • APN News & Media (ASX:APN) closed at 0.785, pricing it at $807m.
  • Fairfax Media (ASX:FXJ) held fairly steady at 93c, valuing the company at $2.19bn.
  • Seven West Media (ASX:SWM) was up a little at $1.97, giving it a market cap of $1.96bn.
  • Southern Cross Media Group (ASX:SXL) stayed completely flat at $1.09, pricing it at $765m.
  • And Nine Entertainment Co had a relatively steady day, finishing at $2.13, pricing it at $2bn.

4.30pm – There’s a good piece on AdNews today examining the cash trail between Clive Palmer’s political party and an Aegis aligned agency. This is of particular relevance because Aegis also counts the Federal Government as a client.

2.43pm – Tabcorp-owned Sky Racing has shed around 40 jobs in a restructure that will see a number of its magazine shows axed and coverage of racing expanded to 20 hours.

12.55pm – We’re still curious about two of the winning Australian campaigns from the Cannes Press Lions. Mumbrella’s Tim Burrowes has written to the brand custodians of McDonald’s, Panasonic and the Cannes Lions for help getting to the bottom of it.

12.42pm – Ogilvy PR has won the lucrative public relations account for Microsoft Australia.

12.30pm – UM Australia has appointed Hamilton Jones as its chief digital officer.

11.14am Budget Direct has told Mumbrella it has “absolutely no idea” if the aliens campaign will continue following the finalisation of its creative account pitch process.

10.55am – TV ratings are in. Just under 290,000 metro viewers tuned in to watch the replay of Nick Krygios’ victory over Rafael Nadal on 7TWO.

10.15am – Warner Bros Home Entertainment has appointed Vizeum to handle media strategy, planning and buying following a competitive pitch process.

8.36am – The CEO of publisher Hachette Australia Matthew Richell, has been named as the surfer who died on the beach at Tamarama on Wednesday.

8.20am – Good morning, this is what has broken overnight internationally: 

The Guardian: EU’s right to be forgotten: Guardian articles have been hidden by Google

“When you Google someone from within the EU, you no longer see what the search giant thinks is the most important and relevant information about an individual. You see the most important information the target of your search is not trying to hide.

Stark evidence of this fact, the result of a European court ruling that individuals had the right to remove material about themselves from search engine results, arrived in the Guardian’s inbox this morning, in the form of an automated notification that six Guardian articles have been scrubbed from search results.”

Mumbrella Asia: Samsung China launches new campaign aimed at showing their contribution to society

“Creative Agency Cheil China has recently completed a new campaign for Samsung China which shows the company’s charity work in China.

The campaign uses a documentary film style to demonstrate Samsung’s involvement with Chinese charities, as well as attempting to build brand emotion with consumers through heartfelt stories of helping children with disabilities and blindness.”


The New York Times: Layoffs at Wall Street Journal as Part of Newsroom Re-evaluation

“The Wall Street Journal has cut between 20 and 40 staff members in recent weeks, according to people familiar with the matter, as part of a re-evaluation of its newsroom that came at the end of its financial year.

Some of those laid off were informed at the end of last week, which also marked the final days of the newspaper’s fiscal year. The layoffs have not been announced to the newsroom staff, according to two people familiar with the matter.”

The Guardian: Facebook faces UK inquiry over news feed emotion study

“Facebook is being investigated to assess whether an experiment in which it manipulated users’ news feeds to study the effect it had on moods might have broken data protection laws, it has been reported.

The Information Commissioner’s Office is said to be looking into the experiment carried out by the social network and two US universities in which almost 700,000 users had their news feeds secretly altered to study the impact of “emotional contagion”.”

Mashable: Buzz the Bee Disses Grumpy Cat in Honey Nut Cheerios Ad

“Grumpy Cat isn’t exactly the first thing that comes to mind when thinking about a sweet bowl of Honey Nut Cheerios, which is exactly why she makes an appearance in its latest ad. Breakfast has never been more surly.

Buzz the Bee meets Grumpy Cat for the first time and tries to cheer her up with a bowl of Honey Nut goodness — a much sweeter option than the famed Internet cat’s sponsor, Friskies. Then Grumpy Cat lets Buzz in on a little secret: She’s been smiling all along. “


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