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Transport NSW use ‘Opal Man’ to highlight benefits of Opal ticketing system

Transport NSW is promoting its Opal electronic ticketing system in a new ad which compares using the card to first love.

The YouTube videos, created by JWT, feature “Opal Man” and the latest person to fall in love with him who gushes about the benefits of Opal, such as never having to queue for a ticket again.

Coinciding with the launch of the campaign was the announcement that 14 paper ticket types will be retired on the transport network from September 1.

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