Live blog: Tuesday, August 12
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
Top stories:
- New media agency group wants to ‘protect journalism’ to help advertisers
- Buzzfeed to pour millions into new native ad push, doubles global news team
- The Australian and Press Council at war over bias claims
- TV ratings: First X Factor elimination can’t stop The Block winning the night
- Opinion: Digital copyright protection – what have we tried and is there an answer?
- Box office: Guardians of the Galaxy in at the top as These Final Hours struggles
5:19pm – Under Armour is claiming a bit of a victory in its push to build its brand for women, with its new ad featuring American ballerina Mist Copeland clocking up 5.1m views in a week.
https://www.youtube.com/watch?v=ZY0cdXr_1MA
