‘You never forget the experience of a live music event’: The crucial role live music plays in brand loyalty

A new study has showed that 75% of people are more likely to sign up for a new brand loyalty program offering live music perks, with discounted tickets the most sought-after, along with “comfort” VIP services at the event.

This is according to Live Nation Entertainment’s latest Fan Insights Study ‘Driving Loyalty’, which shows the live music sector’s crucial role in building brand loyalty.

Australia and New Zealand significantly over-indexed loyalty memberships, the study finds: currently 91% are members of a retail loyalty program, followed by 59% in fast food.