SXSW day 5 wrap hangout
The interactive part of SXSW comes to an end today with a keynote talk from Google X’s Astro Teller and some words of warning on the state of news content from veteran Dan Rather.
Mumbrella editor Alex Hayes will be joined by Clemenger BBDO Melbourne digital director Roger Box and The Lab Strategy’s Kristy Richards, to chew over the best of the 600 sessions and 2,000 speakers in Austin over the last five days.
Themes which have been hot topics include artificial intelligence, convergence, virtual reality, user generated content and the future of the news media.
