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LiveLighter says ‘Bottoms Up’ to encourage adults to get active over the long weekend

LiveLighter, a program which aims to encourage Western Australian adults to lead healthier lifestyles, has launched its Australia Day campaign aiming to encourage people to get active. 

The ‘Bottoms Up’ campaign runs across state radio and features an instrumental version of the Australian national anthem.

LiveLighter campaign director Maria Szybiak said in a statement: “By resurrecting the household expression, ‘Bottoms Up’ often used in toasts, we want to celebrate everything that is great about being Australian, we’re encouraging West Aussies to literally get their bottoms up and enjoy the great outdoors.

“Over two-thirds of WA adults are reported to be overweight or obese. With that, comes an increased risk of developing heart disease, type 2 diabetes and several cancers so we are encouraging everyone to be more active as part of a healthier lifestyle.”

The campaign is supported with print advertising and social media, with a competition on Facebook where five people will win an outdoor cricket set.

A website also provides information on how WA adults can live a healthier lifestyle.

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