LiveLighter says ‘Bottoms Up’ to encourage adults to get active over the long weekend
LiveLighter, a program which aims to encourage Western Australian adults to lead healthier lifestyles, has launched its Australia Day campaign aiming to encourage people to get active.
The ‘Bottoms Up’ campaign runs across state radio and features an instrumental version of the Australian national anthem.
https://soundcloud.com/livelighter/australia-day-radio-bottoms-up
LiveLighter campaign director Maria Szybiak said in a statement: “By resurrecting the household expression, ‘Bottoms Up’ often used in toasts, we want to celebrate everything that is great about being Australian, we’re encouraging West Aussies to literally get their bottoms up and enjoy the great outdoors.
