Liz Harley departs Mindshare after 13 years for new role at Ipsos

One of media agency Mindshare’s longest serving staff, Liz Harley, has departed for a senior role with research firm Ipsos.

Harley had been with the GroupM agency for more than 13 years as head of research and insights, but will take on the role of managing director of Ipsos Connect which bills itself as “the media and brand expression specialist division” of the company.


Harley leaves Mindshare after 13 years

Another change at Ipsos sees Brian Hogan promoted to executive director of its industry-sponsored readership metric EMMA (Enhanced Media Metrics Australia), and will report into Harley.

Both moves appear to be aimed at improving the reach of EMMA, which has struggled to establish itself as the industry metric despite big investment from the major publishers, including News Corp and Fairfax Media.

In her career, Harley has worked in the media department of London agency KHBB, before moving into media research working with BMRB then relocating to Sydney to join research firm TNS, and then, later, Millward Brown where she specialised in advertising effectiveness research.

Ipsos ANZ CEO, Simon Wake, said: “We are delighted to welcome someone the calibre of Liz to Ipsos Connect. She has extensive experience and skills in communications evaluation, audience research and nearly a decade at the leading edge of the recent revolution in digital media and advertising.

“Liz’s role will include leading our advertising tracking and copy testing business, advanced analytics, media research and providing strategic direction in the evolution of EMMA. Having worked with Liz before, I know she will make an invaluable contribution to the business.”

Harley added: “The modern media and consumer landscape makes it a really exciting time to work in media and brand research as companies seek new ways to engage audiences. I’m looking forward to working with the team and growing our business.”

Mindshare CEO, Katie Rigg-Smith, paid tribute to Harley’s long service at the agency and told Mumbrella it was in the midst of recruiting a replacement for her, in a revamped role which will have a more analytical element.


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