Local consumers’ use of ad blockers slightly declines, says IAB Australia

June 22, 2017 4:59

While one in four Australian consumers is using an ad blocker, usage is slightly declining despite increased awareness of the technologies, reports IAB Australia.

The report, released at IAB’s Australia Digital Ad Ops 2017 Conference in Melbourne, found consumers are shifting to mobile but not taking their ad blockers with them.

Conducted by Pureprofile and published by IAB Australia the second wave of ‘Ad Blocking in Australia’ research surveyed 1,659 online Australians aged over 16 in April 2017 and found that while awareness of ad blockers has increased from 59% to 63%, current usage has declined by two percentage points to 25% since October 2016.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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