Domino’s growth could grind to a halt, analysts warn, as company’s prospects overvalued

The marketing juggernaut that is Domino’s could face an uphill battle to continue its meteoric rise as it reaches market saturation and new stores begin to cannibalise existing ones, a grim analyst note from Citi warns.

Domino’s campaign admits it needs to do better

The warning comes just a month after Domino’s launched a new campaign admitting that it had to do better for its customers since letting standards slip.

The Citi note warns that earnings growth at the multinational was slowing. It also flagged that the parent company could squeeze no more out of its existing profit pool and would now have to hand more back to franchisees in order for its own profit growth to continue.