Local creatives launch Bondi ad agency
Jonas Allen & Steven Thomson
Two Bondi Beach locals have launched creative agency Bondi Advertising, with foundation client Mavi Jeans.
The agency has been set up by former TBWA Chiat Day associate creative director Steven Thomson and former Moon Design creative director, Jonas Allen.
Thomson said: “I don’t know any other ad agencies in Bondi so we’re saying we’re the first, and so far no one has said otherwise.
“We called it Bondi Advertising because we wanted to keep it simple and it seems like so much of our inspiration comes from the people in our local area.”
Thomson has most recently been freelancing for BMF, Three Drunk Monkeys and M&C Saatchi.
Bondi Advertising this week launched a campaign for Mavi Jeans.
The European brand established its denim range using peoples names. The agency has taken these names – Daniel, Serena, Marcus and Anna Mavi – and turned them into characters with distinctly different personalities.
Outdoor ads are being used to drive consumers to the Meet the Mavis website where they can get to know each character and the range of jeans on offer.
Each character also has a separate Twitter account and Facebook profile where consumers can join as fans and receive invitation to events and special offers.
“Eash character represents a slightly different demographic which allows us to target different markets. For example Daniel wears skinny jeans, so he’s young, a bit hip and a party boy. Marcus is 30 years old and has been there done that,” Thomson said.
“Mavi’s previous marketing has been generic press and outdoor ads, adapting a lot form Europe. Now its parent company has approached us to take this campaign global and tweak it for local markets.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Because Sydney’s industry is so large. Bondi’s all of what? 8km from the CBD.
A point of differentiation needs to be useful guys.
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good for them! perhaps they just didnt feel like sitting in some shitty flouro lit room in Pyrmont or Slurry Hills working on crappy clients like the rest of us
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Totally agree Christo!
Good on them!
The reality is, these guys are living their dream (and that of many people around the world)….so long as you can keep working from Bondi and paying your mortgages doing something you love…. Jonas and Steven seem much smarter than the rest of us!
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Agree with Christo and Clive! And I’m sure it’s going to kick off for the guys. Fingers crossed!
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Still just one stroke a tug of my plums.
Can I sleep now from boredom?
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late one last night was it charlie? there are helplines for that you know…
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That is a smart way to set up.
Good luck to them.
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Living the dream, good on ya!
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Can I get a job there?
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yeah you can just hear the clients saying “Can we have the meeting at yours? We’ll come to you.” and packing their bathers for a post meeting dip. Niiice.
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How can i contact these guys ?
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bondiadvertising.com
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I’ve always wondered why more creative industries don’t move to the beaches. Surry Hills sucks balls after a bit and the city sucks. It ain’t NYC that’s for sure. City agencies are horrible. They’re as boring as the businesses they service.
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